The overarching campaign switches the family roles - letting kids rule the vacation while the parents come along for the fun. Therefore the strategy of the activation centred around generating the interest of the children themselves. The experience was a room-scale multi-player VR experience built entirely inside a 5m x 5m green screen room with full surround sound. Each player had 2 hand controllers, one visualised as a racing glove, and the other as a glove holding a pneumatic airgun to execute the actual moves in a pit stop.
Our smart, data-driven technology and high-quality content were designed to help our automobile dealership clients to not only retain customers, but to create loyal advocates and extend positive word of mouth both online and in the real world.
Dealerships that work with 3 Birds keep the bird in the hand and use it to capture the two in the bush earning all three birds.
Signed, Kristen Judd, CEO We Believe Dealers Deserve Better We started 3 Birds with a deep understanding of the many challenges that automobile dealers face - multiple technology systems, siloed data, overlapping solutions, self-serving performance metrics, changing consumer behavior, difficulty tracking customer journey - and a vision of a platform that would make marketing effectively and improving dealership operations easily accessible while improving the consumer experience at the same time.
It was a tall order, but one that we did not shrink from because we knew it was where the industry needed to go and that it was attainable.
Since 3 Birds was founded, we have never stopped developing our fully integrated technology stack and investing in our content. We practice agile development and have been consistently executing on our vision of a data- and content-driven automated marketing platform that delivers precision messaging through key channels to keep our clients ahead of the changing landscape instead of struggling to catch up.
This is an iterative process of adding new features and functionality in each sprint while also refining and continually improving our software to optimize the user experience and maximize results. Our smart analytics engine dynamically generates messages and offers for different segments of the database that represent untapped areas of opportunity down to individual customers.
Just as we are committed to the ongoing improvement and extension of our technology, we are also committed to the ongoing optimization of our campaigns, strategy, insights, and expertise.
We believe that smart technology and a smart team are essential to provide our clients with the level of software, service, support, and results that they deserve.
We understand automobile dealership business objectives and sales cycles, we identify the customers with needs and interests that align with those objectives, and we communicate with them in a way that bridges the gap and leads them to the dealerships.
We pride ourselves on being true partners and working with our clients to advance their objectives.
This philosophy has earned us loyalty at every tier of the automotive industry from OEMs to dealerships all across the country. Our Mission Statement To make customer and operational data easily accessible and actionable for automobile dealers, manufacturers, and their partners to market, train, and run their businesses more effectively and profitably.Calvary Chapel; once a bible teaching church has compromised and embraced apostates and heretics like Rick Warren, Hillsong, catholics & Joel Osteen.
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